Visual Design Combining Brand Identity & Creativity
As part of its fishing-focused universe, Caperlan, a Decathlon brand, needed visuals that aligned with the group’s overall identity while incorporating a subtle creative touch unique to the fishing world.
My role was to design graphic visuals that respected Decathlon’s brand guidelines while introducing a refined creative approach tailored to the fishing universe. The challenge was to strike a balance between visual consistency and distinctiveness, delivering impactful and inspiring assets for fishing enthusiasts.
This project involved: Creating visuals in line with Decathlon’s graphic identity.
Exploring specific design codes of the fishing world while maintaining harmony with the brand’s broader communication. Bringing a subtle creative touch to modernize and enhance Caperlan’s visual appeal.
This approach allowed Caperlan to maintain a strong connection to Decathlon’s brand identity while establishing an engaging and visually distinctive presence.