Art direction & motion design
I collaborated with the media department to launch a donation campaign for the Red Cross (in France). My role involved creating the storyboard, defining the graphic style, designing illustrations, and producing motion design. The campaign was structured in three phases, each featuring distinct visuals and motion design while maintaining a consistent artistic direction across all three. The campaign was designed for digital platforms and shared on Instagram and TikTok to maximize its reach.
First campaign
Illustrations
Storyboard
Styles frames
Motion design
Second campaign
Styles frames
Motion design
Third campaign
Styles frames
Motion design